Connected packaging will allow brands to become their own medium
Promoted from Experience is Everything Creative – a new, old medium Sometimes in marketing an idea comes along that is so simple and potentially transformational that it is easy to overlook, because its benefits seem so obvious that one might believe it already exists, or someone should surely have thought of it already. One such idea is Connected Packaging, which will – in essence – allow brands to become their own medium. The conce...
Source: thedrum.com