E-Commerce Bounce Rates Triggered by Shoppers' Expectations of Top-Notch CX
New research suggests that retailers may not be fully prepared to handle the expected increase in online shopping and risk considerable shopper bounce to their competitors. Nearly three-quarters of respondents to a survey of 1,500 consumers said their reason for "bouncing" off an e-commerce site results from difficulty finding the products they want.
Source: ecommercetimes.com