fmcg: Dry August decreases large FMCG pack sales - The Economic Times
The downtrading phenomenon, where consumers switch to purchasing smaller product sizes due to financial difficulties or rising prices, has intensified in the fast-moving consumer goods (FMCG) sector. Data from retail intelligence platform Bizom shows that smaller product sizes have experienced more rapid growth compared to medium or high-priced alternatives across most FMCG categories.