Crypto Kills the Market: Vladimir Okhotnikov Knows When Realtors Will Be Out of Work
Have you ever encountered the use of blockchain in everyday life? So, to go to the store and they showed you that...
Source: siliconindia.com
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How AI And Blockchain Are Fighting Counterfeiting In The Luxury Market
AI powered authenticator Entrupy has partnered with TikTok for the resale of luxury bags while LVMH's Aura Consortium is working to secure goods at source via blockchain.
Source: forbes.com
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Major luxury brands have launched services built on the Aura Consortium’s blockchain to allow customers to verify that their purchase isn’t a knock-off – so how well does it work?
Source: scmp.com
NFTs: luxury retail's new frontier - The Global Legal Post
Luxury lawyers Maria Luigia Franceschelli and Ghada Qaisi Audi examine the viability of digital and
Source: globallegalpost.com
Luxury brands are still desperately trying to make blockchain happen.
I was going to ask if companies like Prada really gain much by storing certificates of authenticity (a concept that far predates the blockchain!) on a distributed ledger system rather than some basic, un-sexy centralized database. Then I learned there’s a much funnier issue here: you can’t even check the database yourself! Oh, and as usual, nobody seems to know what “owning” something through a blockchain legally means.
Source: theverge.com