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There are chaotic scenes in Byron Bay after Aussies travelled from around the country for a major event that collapsed at the final moment.

There are chaotic scenes in Byron Bay after Aussies travelled from around the country for a major event that collapsed at the final moment.

April 1 2021, 9:19 am | BY Ricki Green | 5 Comments Uber Eats teamed up with R/GA Australia for this year’s Australian Open to create a new way to win attention and create conversation for the brand. Supporting the broadcast sponsorship, R/GA Sydney set-up a live social response lab over the 14 days and nights of the tournament – a dedicated, multidisciplinary team of 10 people concepted, created and produced content that responded to events as they happened in real time both on and off the court. This delivered over 1,020,000 organic impressions and helped drive a significant shif...

by Ben Graham and Shireen Khalil 1st Apr 2021 8:38 AM   There are chaotic scenes in Byron Bay after thousands of blues fans were turned away from the city's iconic Bluesfest festival in a last-minute cancellation. Some had travelled from as far away as WA - with one group making a 30-hour drive from Geraldton - only to be told the event wouldn't be going ahead due to fears of a COVID-19 outbreak. As a result, food vendors, with fridges and freezers full of produce ready to sell to the festival's 15,000 people attendees, wer...

There are chaotic scenes in Byron Bay after Aussies travelled from around the country for a major event that collapsed at the final moment.