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April 1 2021, 9:19 am | BY Ricki Green | 5 Comments Uber Eats teamed up with R/GA Australia for this year’s Australian Open to create a new way to win attention and create conversation for the brand. Supporting the broadcast sponsorship, R/GA Sydney set-up a live social response lab over the 14 days and nights of the tournament – a dedicated, multidisciplinary team of 10 people concepted, created and produced content that responded to events as they happened in real time both on and off the court. This delivered over 1,020,000 organic impressions and helped drive a significant shift to positive sentiment for the brand across its social channels. ....
February 15, 2021 12:50 As the tournament moves into its second week the Australian Open’s rogue umpire – AKA Sacha Baron Cohen – is causing more havoc on the court with women’s world number one, Ash Barty, falling victim to his efforts to keep love on the score board. The mischief the rogue umpire gets up to includes pausing the game on love while he pretends his mother’s calling, and deliberately miscalling faults. ADVERTISEMENT The rogue umpire’s determination to keep love on the scoreboard is driven by Uber Eats’ exclusive offers with its partner restaurants released on social media only when the score hits love. ....
Following the teaser spot for the Australian Open last week, Uber Eats has released four new spots in its latest 'Tonight I'll Be Eating.' campaign via Special Group Australia. The campaign features comedian and creator of Borat, Sacha Baron Cohen, alongside Australian tennis icons world #1 Ash Ba ....
February 15 2021, 10:34 am | BY Ricki Green | 31 Comments Following the teaser spot for the Australian Open last week, Uber Eats has released four new spots in its latest ‘Tonight I’ll Be Eating…’ campaign via Special Group Australia. The campaign features comedian and creator of Borat, Sacha Baron Cohen, alongside Australian tennis icons world number one Ash Barty and Nick Kyrgios.
The campaign is centred on an entirely new character created by Cohen, a Rogue Umpire, who is constantly sabotaging the game in order to maintain love on the scoreboard during tennis matches featuring Barty and Kyrgios. While the Rogue Umpire (Cohen) tries to keep love on the scoreboard Uber Eats will post a promo code on their Instagram to unlock free menu items at selected restaurant partners every time the point score is love during the Australian Open. When there is no longer love in the point score, the code disappears. Throughout the tournament there will be thou ....
February 8 2021, 11:51 am | BY Ricki Green | 22 Comments Uber Eats has recruited comedian and creator of Borat, Sacha Baron Cohen, alongside Australian tennis icons world number one Ash Barty and Nick Kyrios to feature in this year’s Australian Open campaign, ‘Tonight, I’ll Be Eating for Love’ via Special Group Australia.
‘Tonight I’ll Be Eating for Love’ is centred on an entirely new character created by Cohen, a Rogue Umpire, who is constantly sabotaging the game in order to maintain love on the scoreboard during tennis matches featuring Barty and Kyrios. While the Rogue Umpire (Cohen) tries to keep love on the scoreboard Uber Eats will post a promo code on their Instagram to unlock free menu items at selected restaurant partners every time the point score is love during the Australian Open. When there is no longer love in the point score, the code disappears. Throughout the tournament there will be thousands of opportunities to win free m ....