R/GA Australia serves up explosive social engagement for Uber Eats in The Australian Open
April 1 2021, 9:19 am | BY Ricki Green | 5 Comments Uber Eats teamed up with R/GA Australia for this year’s Australian Open to create a new way to win attention and create conversation for the brand. Supporting the broadcast sponsorship, R/GA Sydney set-up a live social response lab over the 14 days and nights of the tournament – a dedicated, multidisciplinary team of 10 people concepted, created and produced content that responded to events as they happened in real time both on and off the court. This delivered over 1,020,000 organic impressions and helped drive a significant shif...
Source: campaignbrief.com