February 15 2021, 10:34 am | BY Ricki Green | 31 Comments Following the teaser spot for the Australian Open last week, Uber Eats has released four new spots in its latest ‘Tonight I’ll Be Eating…’ campaign via Special Group Australia. The campaign features comedian and creator of Borat, Sacha Baron Cohen, alongside Australian tennis icons world number one Ash Barty and Nick Kyrgios.
The campaign is centred on an entirely new character created by Cohen, a Rogue Umpire, who is constantly sabotaging the game in order to maintain love on the scoreboard during tennis matches featuring Barty and Kyrgios. While the Rogue Umpire (Cohen) tries to keep love on the scoreboard Uber Eats will post a promo code on their Instagram to unlock free menu items at selected restaurant partners every time the point score is love during the Australian Open. When there is no longer love in the point score, the code disappears. Throughout the tournament there will be thousands of opportunities to win free menu items (delivery fee still applies).