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Artists Joyce Cheng and Alfred Hui star in Uber Eats Hong Kong's debut 'Tonight, I'll Be Eating' campaign via Special Group Australia + Uth HK – Campaign Brief


July 15 2021, 9:23 am | BY Lynchy | 13 Comments
One of Hong Kong’s most loveable and dynamic duo’s Joyce Cheng and Alfred Hui are the stars of Uber Eats Hong Kong’s first-ever ‘Tonight, I’ll Be Eating’ campaign in a bid to celebrate and support the local restaurants on Uber Eats.
 
The campaign, created in partnership with Special Group Australia and Uth Hong Kong, set in a lavish and stylish home, features Joyce and Alfred donning denim jackets covered in the logos of many local favourites. In the commercial, Joyce playfully irons patches of logos from some of their favourite local shops they will be ordering from. Towards the end of the scene, the duo are seen promoting many local restaurants and their food with an entire wall of televisions sitting behind them, while Alfred is seen in a classic Mary Poppins moment pulling out dishes after dishes of food out of an Uber Eats paper bag. The duo not only sparked insatiable chemistry and dynamic inter ....

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Artists Joyce Cheng and Alfred Hui star in Uber Eats Hong Kong's debut 'Tonight, I'll Be Eating' campaign – Campaign Brief Asia

Artists Joyce Cheng and Alfred Hui star in Uber Eats Hong Kong's debut 'Tonight, I'll Be Eating' campaign – Campaign Brief Asia
campaignbriefasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbriefasia.com Daily Mail and Mail on Sunday newspapers.

Australia , Taiwan , Hong-kong , Australian , Marco-liu , Vince-osmond , Alin-chi , Celia-garforth , Jam-hsiao , Sarah-mckie , Lachlan-stewart , Moose-cheung

Sasha Baron Cohen is the Rogue Umpire in latest Uber Eats 'Tonight I'll Be Eating…' campaign for the Australian Open via Special Group Australia – Campaign Brief

Following the teaser spot for the Australian Open last week, Uber Eats has released four new spots in its latest 'Tonight I'll Be Eating.' campaign via Special Group Australia. The campaign features comedian and creator of Borat, Sacha Baron Cohen, alongside Australian tennis icons world #1 Ash Ba ....

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Sacha Baron Cohen is the Rogue Umpire in latest Uber Eats 'Tonight I'll Be Eating…' campaign for the Australian Open via Special Group Australia – Campaign Brief


February 15 2021, 10:34 am | BY Ricki Green | 31 Comments
Following the teaser spot for the Australian Open last week, Uber Eats has released four new spots in its latest ‘Tonight I’ll Be Eating…’ campaign via Special Group Australia. The campaign features comedian and creator of Borat, Sacha Baron Cohen, alongside Australian tennis icons world number one Ash Barty and Nick Kyrgios.
 
The campaign is centred on an entirely new character created by Cohen, a Rogue Umpire, who is constantly sabotaging the game in order to maintain love on the scoreboard during tennis matches featuring Barty and Kyrgios.
While the Rogue Umpire (Cohen) tries to keep love on the scoreboard Uber Eats will post a promo code on their Instagram to unlock free menu items at selected restaurant partners every time the point score is love during the Australian Open. When there is no longer love in the point score, the code disappears. Throughout the tournament there will be thou ....

Australia , Aussies , Australian , Yianni-warnock , Rebecca-kemp , Jeff-seeff-joel-grunstein , Adrian-shapiro , Celia-garforth , Sarah-mckie , Heather-morrison , Dharsh-sundran , Edel-rafferty

Sacha Baron Cohen stars in teaser ad for Uber Eats' Australian Open campaign via Special Group


February 8 2021, 11:51 am | BY Ricki Green | 22 Comments
Uber Eats has recruited comedian and creator of Borat, Sacha Baron Cohen, alongside Australian tennis icons world number one Ash Barty and Nick Kyrios to feature in this year’s Australian Open campaign, ‘Tonight, I’ll Be Eating for Love’ via Special Group Australia.
 
‘Tonight I’ll Be Eating for Love’ is centred on an entirely new character created by Cohen, a Rogue Umpire, who is constantly sabotaging the game in order to maintain love on the scoreboard during tennis matches featuring Barty and Kyrios.
While the Rogue Umpire (Cohen) tries to keep love on the scoreboard Uber Eats will post a promo code on their Instagram to unlock free menu items at selected restaurant partners every time the point score is love during the Australian Open. When there is no longer love in the point score, the code disappears. Throughout the tournament there will be thousands of opportunities to win free m ....

Australia , Australian , Yianni-warnock , Rebecca-kemp , Jeff-seeff-joel-grunstein , Adrian-shapiro , Celia-garforth , Sarah-mckie , Heather-morrison , Dharsh-sundran , Edel-rafferty , Lachlan-stewart