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The gamifying of art has its roots in neoliberalism
Credit: Travers Lewis/Alamy Stock Photo
The big game show: that seems to be the only way television can get to grips with art these days. Just look to the new reality TV series,
Next Big Thing, devised by James Nicholls, the chairman of London’s savvily commercial Maddox Gallery, for the latest example, following on from
Cash in the Attic and
Flog It!
Art on television has come a long way since John Berger’s 1972 series,
Ways of Seeing, introduced the UK’s Morecambe and Wise watchers to French post-structuralism. But so, too, has the entire framework of reference within which art is now viewed and discussed. ....

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