Live Breaking News & Updates on Authentic Beauty Concept Hydrate

So says Joseph Ferraro, the award-winning hair stylist behind
Marie Claire’s four incredible Virtual Beauty Shoot looks in partnership with Authentic Beauty Concept. 
“Curly hair is naturally drier, and because of the way the cuticle is laid, it needs that added moisture,” he tells
Marie Claire Beauty and Style Director Lisa Oxenham during our live masterclass on creating strong, defined curls. 
The perfect product pairing for curly hair? Authentic Beauty Concept’s Hydrate range – an ultra-nourishing line of moisturising, regenerating and revitalising products designed with drier, more texturised hair in mind. 
Like all of Authentic Beauty Concept’s ranges, Hydrate is sustainable and kind-to-planet, as well as kind-to-hair – making the brand a firm favourite of our Beauty and Style Director. ....

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