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How to create the perfect power plait – A Virtual Beauty Shoot Add volume, texture and some all-important nourishment to second-day hair with this perfectly undone power plait, created by the expert team at Authentic Beauty Concept. Trying to find new ways to wear your hair – ways that don’t require hours of work and a team of experts – can seem like a near-impossible task. Ponytails are overdone, top-knots can take some time to perfect, and plaits can look a little prim. But not this one. Created using Authentic Beauty Concept’s Replenish range, this textured power plait is the perfect style for freshly washed and second-day tresses alike – giving hair a voluminous, purposefully undone look that’s quick, impactful and chic. ....
So says Joseph Ferraro, the award-winning hair stylist behind Marie Claire’s four incredible Virtual Beauty Shoot looks in partnership with Authentic Beauty Concept. “Curly hair is naturally drier, and because of the way the cuticle is laid, it needs that added moisture,” he tells Marie Claire Beauty and Style Director Lisa Oxenham during our live masterclass on creating strong, defined curls. The perfect product pairing for curly hair? Authentic Beauty Concept’s Hydrate range – an ultra-nourishing line of moisturising, regenerating and revitalising products designed with drier, more texturised hair in mind. Like all of Authentic Beauty Concept’s ranges, Hydrate is sustainable and kind-to-planet, as well as kind-to-hair – making the brand a firm favourite of our Beauty and Style Director. ....
“I would generally use Amplify on someone who needs oomph in their hair,” adds Joseph Ferraro, award-winning hair stylist, UK ambassador for Authentic Beauty Concept, and the genius behind Marie Claire’s four incredible Virtual Beauty Shoot looks. “It’s versatile, and it’s not too heavy.” The volumised look Joseph has created here on model Alina, whose hair is very long and naturally fairly fine, is given grip, texture, and an all-important bounce by the Amplify range’s weightless styling products – resulting in an elegant, undone look that couldn’t be easier to create at home. “I absolutely love this style,” says Lisa. “It’s really easy for when you’re on the run, but want something impactful.” ....