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RAMP earnings call for the period ending March 31, 2021.

Global Adoption of ATS Cements its Position as Leading Post-Cookie Solution in Ecosystem, Surpassing 400 Publishers and 70 Platforms LiveRamp (NYSE: RAMP) the leading data connectivity platform

Credit: Tubi Streaming platform Tubi will adopt LiveRamp’s Authenticated Traffic Solution to help create addressable audiences on connected TV—offering better inventory to advertisers and more targeted and relevant ads to its audience. “For advertisers, the different streaming platforms are fragmented. This makes the brand’s challenge of reaching and measuring a target audience multidimensional,” said Mark Rotblat, chief revenue officer at Tubi. “Having a people-based identifier is important to ensure that advertising campaigns are relevant across channels and devices.”  Ad...

The third-party cookie is halfway out the door, so CafeMedia is already ushering in its replacement: email-based IDs.

InMobi launches UnifID identity solution for app publishers April 23, 2021 10:37 Independent marketing cloud InMobi has launched a mobile ID solution to enable integration with identity providers. The announcement: InMobi, the world’s leading independent marketing cloud, today announced the launch of UnifID, an industry-first offering designed to simplify and streamline identity resolution for mobile app publishers and developers. UnifID (pronounced “unified”) works as a stand-alone solution or in combination with other industry-leading alternatives that have entered the marketplace. I...