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VIDEO: Controversial Hyundai pronunciation ad campaign accelerates brand awareness

Published: February 9, 2023

A controversial Hyundai advertising campaign which gives customers a ‘ticking-off’ over their mispronunciation of the Korean carmaker’s name has accelerated its brand awareness ahead of key rivals.

Source: am-online.com

Mercedes boosts brand perception with new EQE ad

Published: August 15, 2022

Mercedes-Benz registered the most significant increase in ad awareness, in July, of all car makers, according to data from YouGov BrandIndex.

Source: am-online.com