Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part VIII)
With the Continental Division dead, a cost-weary and (newly) publicly traded Ford Motor Company headed into the 1958 model year determined to unveil a solid luxury car showing against its primary rival, Cadillac. However, the "Continental Mark III by Lincoln" was a Continental in name only: It wore the same metal and was produced at the same new factory, Wixom Assembly, as the rest of Lincoln models (Capri, Premiere) that year.Brass at Ford hoped the Continental name on the Mark III would make customers believe it was something special, like the Cadillac Eldorado with which it compe...
Source: thetruthaboutcars.com