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/PRNewswire/ Cox Automotive today announced its suite of dealer software solutions that connects marketing, sales, service, and operations builds better. ....
Client Engagement Strengthens Dealer-Customer Bond Dealers need to be willing to disrupt their habits and think like their customers. By keeping client engagement in mind, anything is possible. While the COVID-19 pandemic didn’t overturn all the rules for client engagement, it accelerated certain trends. Personal service will never go out of style, but clients now are accustomed to the convenience of at-home shopping. As proof, automotive dealerships who adapted to home shopping saw customer satisfaction levels soar; 72% of buyers are highly satisfied with the shopping experience, according to the 2021 Cox Automotive Car Buyer Journey Study. To sustain that positive momentum in 2021, here are eight new rules of client engagement for dealerships to keep in mind. ....
Targeting Automotive Customers With Data-Driven Insights With advanced analytical insights and uniquely personalized identity graph technology, dealers and lenders have more power to reach customers on a personalized level while protecting against fraud. As automotive shoppers move more of their buying process online, it is important to understand their identity throughout the car-buying journey to provide a more personalized shopping experience that builds dealer and lender confidence in who their customers are online. As online customer interactions grow in record numbers, dealers and lenders are challenged with accurately ensuring they are working with the same digital shopper on multiple devices, verifying identity and preventing fraud, assessing an online shopper’s buying capacity and customizing the right offer that fits their needs. ....
Autotrader Powers What s Next for Dealers, Shoppers in 2021 Brand Unveils New Personalized Payment, Shopper Insights, Market Growth Tools at NADA News provided by Share this article Share this article ATLANTA, Feb. 4, 2021 /PRNewswire/ As the most recognized third-party listings brand and the authority on automotive consumer insights, Autotrader is unveiling its latest innovations at the 2021 NADA Show to help dealers stay ahead in the new year and beyond. Autotrader s newest products add to its already comprehensive marketing solutions designed to fuel consumer demands and greater growth for dealers. Despite obstacles in 2020, Autotrader drove more car sales than its closest competitor ....