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From capital one.nd i switched to the spark cash card i earn unlimited 2% cash back on everything i buy. and last year, i earned $36,000 in cash back. which i used to offer health insurance to my employees. what's in your wallet? ♪ >> mike: finally, tonight, a message from bret and his family thanking you for sticking with us all these years and of course, wishing you all a very merry christmas. >> bret: hey, everybody. merry christmas and happy new year for my family to yours. believe it or not, we've been doing this for ten years. some of the videos are pretty funny. >> we have a v lot of ...

You're getting money from and what they're receiving in exchange for that money is important structurally. typically, a "c" corporation exchanges preferred stock for cash. >> right. >> once you raise that money, i think what happens is a lot of times you think, hey, we made it. but that's just the beginning. >> one of the things is money can cloud your judgment and it's so true. think of 1998 in the dot com era when people had so much money throwing lavish parties, doing these big ad campaigns when they had no business doing that. if they were sort of boot strapping it, they might have made sm...

Constantly focused on what your competitors are doing. and that can be the roller coaster. so i think in a lot of situations, business owners can better benefit themselves by keeping the focus on themselves, what they can control, and giving, you know, the best quality, the best product, the best service possible. >> yeah, and it does sound -- the piece didn't cover this so much. it does sound he concentrates on those two things, service and quality and clearly as we talked about before, he was in a very convenient spot. well, thank you so much for discussing this piece with me. guys, please s...

It's just a natural process. if you have your business figured out, that's great. if you don't, danger, very dangerous. >> right. it's almost better to think how would i do this without any money? >> right. >> you'll be more creative. >> next you talk about how investors, then, develop unrealistic expectations. >> well, yeah, when they give you money, sometimes they expect you to take that money and grow your business really fast. if you haven't figured out your customers and your product and your market and gotten your fundamentals understood, it's hard to put that money to work in a smart wa...

Boxes. >> and that trend continues today. staffers will walk through the competitors' doors to check out the numbers. >> and we have went to neighboring stores and kind of wandered through and said, you know, we got that, what are they pricing it at? >> one major advantage for north meridian is its location. it's the only hardware store in downtown indianapolis. >> there's roughly about 54,000 cars that go by daily here. >> and for many commuters, it's the convenience that counts. >> our busiest time tends to be roughly about almost 11:00 to 2:00 or 3:00. because a lot of people who are downto...