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More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more While tourist guides are among the most decimated professional ranks in tourism during the pandemic, they may emerge among the strongest from the crisis. The worth of a guide is expected to rise as the need for unique experiences and interactions deepens among travelers who have been relentlessly grounded by Covid-19. A great guide with the ability to tell a story, interpret a theme, connect clients with local communities, and create purpose and meaning in trips has become more valuable. ....