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Manipulating imagery to drum up and gin up the emotions of people is what they're doing. they're talking against hitler, and yet they're using some of his same tactics. >> a former president of the nra says tougher laws discriminate against certain guns. here it is. >> banning people and things because of the way they look went out a long time ago. but here they are again. the color of a gun, the way it looks. >> your reaction to that. >> first of all, that's ludicrous. to try to draw a parallel between color discrimination and applying that to guns is a reaching very far. the metaphor fails. ...

Is it enough to push back against the nra? are you winning this war? and it is a war in a sense, a war of opinions, to win over the hearts and minds of people that this is a time in american history that we need to move on the second amendment, and it has to be i guess you could say upgraded. >> well, i loved watching the nra brag that they brought in 100,000 new members since the newtown shooting, because we brought in more than 400,000 new members since the newtown shooting. and these are people who are representative of the country and of the average nra member. this is not their problem. t...

What's doable? >> i think a lot is doable. there has been a real tipping point in this country that sees mass shootings happen more and more frequently and on a greater scale. people who have been doing this for much of their professional life say there has never been a moment like this. >> so what is doable? what is number one? is it the background checks? >> i think that this is one of those times when good policy and good politics actually come in the same package. it's a good time for that. background checks are something that most people already take. but 50% of the gun sales in this coun...

This. he was instrumental in passing some of the really good gun laws we passed in this country the last time we did it. >> the clinton crime bill. >> during the clinton administration. he is very close to law enforcement. he is from kind of the heart of the country, and he understands -- he understands how people think about this issue. and basically, people want their kids to be safe. they don't want felons getting guns. and in fact, we know how to stop that from happening if the nra's washington leadership would just get out of the way. >> you say that lawmakers are saying to you different ...

The end of the assault weapons ban. since 2004, rifle production in the united states has increased by almost 38%. more guns equals more money. all of those assault rifles, well, they need a lot of extra bullets, don't they? midway usa someone of the biggest distributors of high capacity magazine clips. those clips are used in guns like the bushmaster and the glock. the weapons used in places like newtown and tucson, arizona. midway usa is the most generous gun industry supporter of the national rifle association. the company has donated $7.7 million to the nra since 1992. keep this in mind th...