meta: Meta may allow Instagram, Facebook users in Europe to pay and avoid ads
Those who pay for Facebook and Instagram subscriptions would not see ads in the apps, said the people, who spoke on the condition of anonymity because the plans are confidential. That may help Meta fend off privacy concerns and other scrutiny from EU regulators by giving users an alternative to the company's ad-based services, which rely on analyzing people's data, the people said.
Source: indiatimes.com