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Havas Veteran Vishnu Mohan sets up Avyan Holdings; Invests in PH solidifying its vision in a digital-first world


Published July 26, 2021, 6:56 AM
Havas Group veteran, former Chairman & CEO of the network, Vishnu Mohan has launched Avyan Holdings in Singapore with the ambition to build a regional footprint in Asia. Avyan Holdings is designed to be a collective of companies working towards advancing human possibilities by integrating design, technology, and data to help brands and people thrive in a digital-first world.
As a first step in solidifying its vision, Avyan Holdings has acquired a key stake in the Philippines-based design and innovation agency – Castle By The River (CBR) – founded by digital maverick Ed Mapa Jr – also a former Havas executive. Over the past two years, since its inception, CBR has earned the reputation to be an eclectic band of storytellers grounded in data and technology with a flair for performance-driven campaigns. It started its operations in Manila as an affiliate of Entropia Malaysia – which was recently acquired by Accenture Interactive and its current clients include Rizal Commercial Banking Corporation (RCBC), GMA 7, Philip Morris Fortune Tobacco Corporation (PMFTC), AIA/PhilamLife, and Mundipharma (Betadine).

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Vishnu Mohan sets up Avyan Holdings, invests in Philippines-based agency | Advertising

Vishnu Mohan sets up Avyan Holdings, invests in Philippines-based agency | Advertising
campaignindia.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignindia.in Daily Mail and Mail on Sunday newspapers.

Rizal , San-carlos , Negros-occidental , Philippines , Indonesia , India , Singapore , Eduardo-mapa-jr , Ed-mapa-jr , Vishnu-mohan , Rizal-commercial-banking-corporation , Havas-group

Former Havas boss Vishnu Mohan launches Avyan Holdings, acquires stake in Ed Mapa's CBR

Former Havas boss Vishnu Mohan launches Avyan Holdings, acquires stake in Ed Mapa's CBR
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

Rizal , San-carlos , Negros-occidental , Philippines , Malaysia , Manila , Indonesia , India , Singapore , Eduardo-mapa-jr , Mapa-jr , Vishnu-mohan