KeHE Salutes 'Conscious' Brands | Progressive Grocer
Managing Editor KeHE's CARETrade program identifies and promotes brands that advance a higher purpose than commercial success, such as helping agricultural workers in developing countries. KeHE Distributors LLC has introduced its 2021 class of CAREtrade partners. The program, begun in 2017 by employees, identifies and promotes brands that advance a higher purpose than commercial success. As the company has previously identified, consumers are leaning into purposeful purchases, with Fair Trade certification and claims increasing 5% over the past year. Supported by the pr...
Source: progressivegrocer.com