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MullenLowe UK appoints Ben Shaw chief strategy officer

Shaw spent over a decade at BBH in senior strategy roles and succeeds Ayesha Walawalkar, who has been given a new international strategy role. ....

Ben Shaw , Ayesha Walawalkar , Mullenlowe United Kingdom , Ben Bold ,

Crisis? What crisis?

With consumers increasingly looking to save money – or not spend any at all – brands need to reassert their value. ....

Ayesha Walawalkar ,

Purpose-driven creative can and should still be brilliant

We still need to care, both about the messaging and the work that drives it. ....

Ayesha Walawalkar ,

Permission to fail

What sort of person is made for success? It is not a certain character, but the knowledge that you will be fine if you fail. ....

Ayesha Walawalkar ,

Ageism means brands are missing a trick (and tens of millions in revenue)

Ageism means brands are missing a trick (and tens of millions in revenue)
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