Are gardens a growth market for fashion retailers?
Are gardens a growth market for fashion retailers? As Next and Joules both home in on the garden retail sector, Drapers explores whether this growing market offers real opportunity for clothing and lifestyle retailers. Next reopened its stores in England and Wales this week (12 April), unveiling a Homebase shop-in-shop garden centre concept at six sites. The new venture, called Garden by Homebase at Next, sells pots, plants and garden tools, with staff on hand to offer customers advice on their gardening projects. The stores are located in Shoreham, Ipswich, Warrington, Camberley, Bristol and...