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Why Tier 2 Cloud Providers Could Be Your No. 1 Choice Tier 2 cloud providers may be a more viable choice as they continue to address Big 3 provider concerns. For more than a decade, the cloud computing market has revolved around three names: Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform (GCP). These so-called Big 3 cloud providers controlled an outsize share of the cloud market. But the times they are a-changin’. Thanks to several key trends, the Big 3 clouds are coming under increasing pressure from the so-called tier 2 cloud vendors--platforms like IBM Cloud,...

Big Tech seizes growing hybrid cloud opportunity in Southeast Asia By As organizations continue with the transition towards a hybrid working culture, replacing on-premise and completely remote working operations, there is also an interesting shift in how Southeast Asian enterprises are perceiving hybrid cloud opportunities. In a foreshadowing of hybrid work ideology, hybrid cloud is similarly replacing outmoded on-premise data storage and use of a dedicated single public cloud service provider. In fact, cloud providers are saying that with the rise in cloud adoption ever since the pandemic a...

Apr 15, 2021 at 7:00AM Cloud computing has revolutionized the business world over the last two decades. Enterprises no longer need to provision and maintain costly on-premises computing infrastructure. Instead, they can access resources like servers, storage, databases, and software remotely through the internet. Moreover, those resources can be accessed on demand, allowing enterprises to quickly and efficiently scale their operations. According to research firm Gartner, spending on public cloud services will increase by 19% annually through 2022. That growth should b...

The global coronavirus pandemic has validated Microsoft’s hybrid go-to-market strategy that recognises the cloud is not a one-size-fits-all solution and providers must meet customers where they are on their digital transformation journeys, according to JG Chirapurath, vice president of Azure data, artificial intelligence (AI) and edge. “Our approach has not fundamentally changed,” Chirapurath said. “Ultimately, we are not just building a cloud or a product, we are solving a customer’s real business problems. While you can never completely predict the future, staying close to a custo...

Microsoft CEO Satya Nadella, who’s been absorbed in the technology giant’s “partner-first” culture for nearly 30 years, spends a lot of time contemplating how solution providers are impacted by every decision the company makes. “One of the things that I want to design in our core is -- whether it’s the move from license to consumption or license to subscriptions -- what is the partner opportunity,” Nadella said in an exclusive interview with CRN. “We want to [know] from day one in any change we make -- whether it’s a program change or business model change -- what does it me...