Starcom Retains AIB Account as Industry Gears Up for Big Year for Pitches
Starcom Retains AIB Account as Industry Gears Up for Big Year for Pitches February 5, 2021 In what is likely to be a very busy year on the pitching front, Starcom has retained the AIB media planning and buying account. The Core-owned agency has held the account for a number of years. It is understood that the Group M-owned agency Mindshare was the only other agency involved in the pitch. The creative account, which is held by Rothco, part of Accenture Interactive, was not part of the pitch process which has been underway for several months. AIB has been one of the most active advertisers in r...
Source: adworld.ie