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When it comes to the campaign slogans. >> here asked the middle class to pay more to give another $250,000 cut to the people making more than $3 million a year. it's like robin hood in reverse. it's romney hood. >> should be pretty easy for romney to top romney hood. >> we have been watching the president say a lot of things about me and my policies and they are not right. if i were to coin a term, it would be obama loney. >> how can a guy who looks so much like don draper be so bad at writing ad copy? everybody loves bologna. at least try for a meat nobody likes. o bali ve loaf and you counte...

He would ask the middle class to pay more in taxes to gain another 250,000 tax cut to people making more than $3 million a year. it's like robinhood in reverse. it's romneyhood. >> should be pretty easy for romney to top romneyhood. >> we've been watching the president say a lot of things about me and my policies. they're just not right. if i were to coin a term it would be obamaloney. >> how can a guy who looks so much like don draper be so bad at writing ad copy? i mean if you -- everybody loves bologna. at least try for a meat no one likes, oballoaf. that's an insult maybe they hit

Paper i wrote in the summer of '04, which said that on 53 issues, john kerry was in the minority by an average of 77-17. that he was to the left of ted kennedy. you could run a clean, straight choice campaign of big issues, and they would have won by a margin like nixon did mcgovern or you know, reagan, mondale. they couldn't break lose. for some reason, they were committed to trying to take on kerry personally. when you do this, when you run negative ads that are personal, you may break the other guy, but you also break yourself. >> and divide the country. >> you divide the country. >> let me...

Issues, john kerry was in the minority by an average of 77-17. that he was to the left of ted kennedy. you could run a clean, straight choice campaign of big issues, and they would have won by a margin like nixon did mcgovern or you know, reagan, mondale. they couldn't break lose. for some reason, they were committed to trying to take on kerry personally. when you do this, when you run negative ads that are personal, you may break the other guy, but you also break yourself. >> and divide the country. >> you divide the country. >> let me ask you about this campaign. i know you want to go positi...

Metaphor, for what happened in the second bush term. he couldn't get things done like privatization. >> that's right. one of the reasons i began drifting towards running was a paper i wrote in the summer of '04, which said that on 53 issues, john kerry was in the minority by an average of 77-17. that he was to the left of ted kennedy. you could run a clean, straight choice campaign of big issues, and they would have won by a margin like nixon did mcgovern or you know, reagan, mondale. they couldn't break lose. they couldn't break loose. for some reason, they were committed to trying to take on...