Who Gives a Crap co-founder Simon Griffiths never wanted to be a toilet paper mogul
Share Simon Griffiths wants lunch, but there’s one thing he won’t be ordering and that’s a coffee. He hasn’t touched a drop of the stuff in years. Not even a global pandemic, toilet paper panic buying or a newborn baby were enough to lure the Who Gives A Crap co-founder back to his coffee-drinking ways. "I got an Oura Ring to track my sleep and what it showed me was that when I had coffee, I spent more time in my REM sleep cycle which is when you have really intense dreams," he tells "Because my dreams were so vivid, I'd wake myself out of them, which means I don't get a good rest."