Pandora's PR Master Stroke - IDEX's Memo
Pandora's PR Master Stroke May 06, 21 by John Jeffay Last week I wrote about Diamond Foundry ramping up its production of lab-grown diamonds. A nd I mentioned new research highlighting increased consumer awareness of lab-growns. I thought that was enough on lab-growns for the time being a nd set my sights elsewhere for this week's Memo. And then came the Pandora announcement. One of the world's biggest jewelers (26,000 employees, 7,000 outlets, Q1 2021 revenue $726m) said it was ditching mined diamonds and would only use lab-growns. This was big news, far beyond the diamond community....