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Ammo Grrrll assesses THE ICK FACTOR. She writes: When I was a kid, for many people, baths were a weekly event. It was a smelly world; it was just part of life. Then apparently the good folks on Madison Avenue suddenly noticed that body odor was a problem in search of a profitable solution. But deodorant unfortunately had to be placed in underarms, which were considered somewhat icky and off-limits
Greatest town ever sold sponsored by pom. >> i have to say, that is in the jetblue terminal you were drinking pom in the interview, but one of the favorite parts is that you go to one of the other advertisers that you use is ban deodorant. >> yes, a great pitch with ban. >> and tell me about the placement of ban when you were doing that quentin tarantino interview? >> well, it is one of those that we wanted to offer quentin tarantino a stick of deodorant and we did and it ended up on the table in front of him, and he says, when i talk about product placement, it has to be obvious, and it has t...