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People, the cloth-cutting republicans, the ones struggling out there, play the old card against them. play the barack card against them, right? isn't that what's going on here? >> i would say, chris -- >> the higher tones, the working people you hit them with the old usual gut stuff. >> you know, there is a coalition out there that is really concerned where the country's going for different reasons. i think you do need to appeal to those different segments of this population. i would say though that this kind of strategy document is really not good for the republicans and really a step backwar...

Stoke emotional reactions in your supporters. >> it seems like the brilliance of this presentation, it does appeal to the gut conservativism of people. they don't like barack obama. this sticks it to him. it makes him into a villain. and when they go to the big donors, we didn't get into that part of the presentation, they say work on the guy's ego. i thought it was great. it says, look, in other words, the well educated fat cats, play to their vanity, tell them how great they are, important they are, give them a little push. but when it comes to little people, the cloth-cutting republicans, t...

Politicians depend onion line contributions. this l's this huge incentive to stoke reaction in your supporters. >> it seems like the brilliance of this presentation, it does appeal to the gut conservativism of people. they don't like barack obama. this sticks it to him. it makes him into a villain. and the big donors, they say work on the guy's ego. i thought it was great. it says, look, in other words, the well educated fat katsz, play to their vanity, tell them how great they are, important they are, but when it comes to little people, the ones struggling out there, play the old card against...