The Never-Ending Story: 5 Golden Rules For Effective Brand Storytelling
The term "brand" comes from the Old Norse "brandr," translatable as "to burn," and it refers to the practice of livestock branding. Semantically speaking, therefore, "to brand" means placing a permanent identification mark and proof of ownership on someone/something. Therefore, the sole action of "owning" a product or a service implies that your company already HAS a brand, whether you want it or not. And this is where things too often become problematic for companies; because, if you're not building a story around your brand, stay assured that...
Source: hospitalitynet.org