Spirits beat beer for first time in new market data
The rise to the top was fueled in part by the resurgent cocktail culture, including the popularity of ready-to-drink concoctions.
Stay updated with breaking news from Bart Watson. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
The rise to the top was fueled in part by the resurgent cocktail culture, including the popularity of ready-to-drink concoctions.
Producers of spirits have new bragging rights in the age-old whiskey vs. beer barroom debate.
Producers of spirits have new bragging rights in the age-old whiskey vs. beer barroom debate.
In addition to celebrities hawking Budweiser and Michelob Ultra, viewers will see some famous folks touting the qualities of Heineken and Coors, and even suggesting they drink cognac or whiskey.
A bevy of booze brands will be in the Super Bowl ad lineup this year. Anheuser-Busch has ended its exclusive advertising sponsorship after more than 30 years.