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Sales of non-alcoholic beer have jumped by double-digits in the U.S., while Athletic Brewing has overtaken beverage giants Heineken and Budweiser as the top-selling booze-free beer.
Modelo Especial, brewed in Mexico, is the top-selling beer in the United States following years of growth and in the wake of the Bud Light marketing implosion of 2023.
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On a Friday night last May, between snapping selfies in their rhinestone-encrusted outfits and belting out the words to “Cruel Summer,” Taylor Swift fans dashed from their seats at Gillette
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