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Sales of non-alcoholic beer have jumped by double-digits in the U.S., while Athletic Brewing has overtaken beverage giants Heineken and Budweiser as the top-selling booze-free beer.
The FTC crackdown comes six months after the regulator challenged drugmakers in a similar fashion.
Companies from Walmart Inc. to Conagra Brands Inc. are weighing how much to factor the diabetes drugs known as GLP-1s, increasingly being used for weight loss, into their strategies.
Reactions by companies like Walmart and Conagra could reverberate for years, so the pressure’s high to get it right.
Companies are weighing how much to factor the diabetes drugs increasingly being used for weight loss into their strategies.