Paddy Power "Life with more chances" by Bartle Bogle Hegarty
Betting company Paddy Power imagines what life would be like with more chances.
Source: campaignlive.co.uk
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Girl vs Cancer "Cancer won't be the last thing that f*cks me" by Bartle Bogle Hegarty
A defiant speech about the cancer journey of a real woman (named Ava) and her rediscovery of her sexuality suddenly descends into a sensual orgasm, in one of three provocative films by Girl vs Cancer.
Source: campaignlive.co.uk
Will advertising agencies survive? | Analysis
As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?
Source: campaignasia.com
Candy Crush Saga "Whoosh", "Spin" and "Float" by Bartle Bogle Hegarty
The mobile gaming sensation Candy Crush Saga has burst into the real world in a series of immersive films by Bartle Bogle Hegarty.
Source: campaignlive.co.uk
F&F "Makes fashion sense" by Bartle Bogle Hegarty
Tesco's clothing brand imitates a high-fashion ad as it moves its positioning from value to a style-focused choice.
Source: campaignlive.co.uk