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As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?
Sir John Hegarty, awarded a Knighthood by Queen Elizabeth II for his services to advertising and Creative industries, doesn’t like being called Sir. Maybe that’s because his legacy speaks for itself. As a founder member of Saatchi and Saatchi, TBWA and of course the eponymous ‘H’ of BBH, he now adds
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The agency will rebrand to Orchard following the former chief creative officer at Droga5 London's arrival.
/PRNewswire/ -- BBH today announces the elevation of Amani Duncan to CEO of BBH USA. The appointment capitalizes on BBH's significant presence in the U.S. and...
It was on 13 December 1996 that Campaign broke the news that Robert Saville and Stef Calcraft were setting up Mother. Along with two other founders, they built one of the UK’s most admired, independent ad agencies, described as “Disneyland for creatives” in our special feature in the Autumn 2021 issue to mark the 25th anniversary. Here, Calcraft recalls what makes Mother unique.