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Should ads follow trends and tropes, or is it simply lazy creative?

Should ads follow trends and tropes, or is it simply lazy creative?
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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'The end of the world isn't nigh, it's AI' according to Sir John Hegarty

'The end of the world isn't nigh, it's AI' according to Sir John Hegarty
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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Ogilvy Names Rafael Rizuto CCO for North America

Ogilvy Names Rafael Rizuto CCO for North America
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

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A tribute to Diego de Oliveira by his long-time creative partner

Caio Maroni Giannella remembers his creative partner of nearly two decades.

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New book by Ben Tallon explores what creativity is, and how to embrace it

The author, illustrator, and podcaster spent a decade researching and writing his new book, The Creative Condition. We outline why it was time well sp...

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Heavy regulation needed on HFSS marketing and advertising

Marketing of food and drink high in fat, salt and sugar (HFSS) needs to be strictly regulated by the government to prevent businesses from exploiting the system to advertise unhealthy foods, claimed a panel of health and nutrition experts.

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Ex-Wavemaker president launches post-digital media and marketing agency

The agency aims to move beyond the hype of digital and combines advanced data analytics with real human insights.

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Classic ads so smart and sexy they would NEVER get made today

Their love affair captivated the country in the 1980s and how we cheered when their lips finally met. No, not Charles and Diana, silly, Nescafe's Gold Blend couple. Their romance was a soap-opera sensation.

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Why a tagline won't 'just do it' | Opinions

Sporting goods brands need to define what they want to stand for and why.

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Following a digital Rebrand, Little Black Book Looks Back at a Decade of Exponential Growth and Record Turnover

Following a digital Rebrand, Little Black Book Looks Back at a Decade of Exponential Growth and Record Turnover
philippinetimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from philippinetimes.com Daily Mail and Mail on Sunday newspapers.

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