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Emotions are not just an advertising tool. They are the entire toolbox

Emotions are not just an advertising tool. They are the entire toolbox
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The Origin Stories of 6 Famous Slogans

The Origin Stories of 6 Famous Slogans
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Analysts revamp Nike stock price targets ahead of earnings

When you hear the words "Just Do It," which company do you think of? We'll give you a hint: It's the name of the Greek goddess of victory. The answer, of…

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Why a tagline won't 'just do it' | Opinions

Sporting goods brands need to define what they want to stand for and why.

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Cannes Lions announces SDG Lions donations 2023: Best Media Info

Cannes Lions announces SDG Lions donations 2023: Best Media Info
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Cannes Lions Announces 2023 Sustainable Development Goals Donations

Cannes Lions Announces 2023 Sustainable Development Goals Donations
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People are only just discovering the dark truth behind Nike's slogan

The iconic line 'Just Do It' is familiar to millions across the globe but one advertising executive's search for the perfect catchphrase led to an unexpected grisly inspiration

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WPP, Y&R, WTF? 'Merging' Away Storied And Expensive Agency Brands Doesn't Add Up

As WPP merges VMLY&R and Wunderman Thompson – retiring the last remnants of J. Walter Thompson and Young & Rubicam for good – Kevin Chesters laments the death of the holding company’s distinctive brand assets.

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Wieden+Kennedy Hires Jason White, Adds CCOs in NY, Portland

Wieden+Kennedy Hires Jason White, Adds CCOs in NY, Portland
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Wieden+Kennedy Hires a Longtime CMO, Bringing Back Jason White to Lead Portland Office

Wieden+Kennedy is a place creatives want to work. The global independent agency has landed some of the top talent in the world, thanks to decades of…

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