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>> first it's got a ring like godzilla, i think it's aptly put. it will not help the men here is the problem and i've been through politics enough to see this and with that because of one party or the other. i remember when george h.w. bush was running for reelection in 1992 and the campaign cut a series of ads all of which were poll tested, fantastic messages until people heard it was for george h wp should he was quite unpopular when he ran for reelection, nobody believed the message. this is the problem when you are as unpopular as joe biden and kamala harris are, people don't want to see t...

And those democrats that are upset with the way things are going virginia? he can't save them. he is very charismatic the former president, but he is not speaking to what folks of virginia care about. rachel: interesting you said tone deaf. i grabbed a line out of his speech. things are better because of democrat leadership. that is pretty tone deaf. i guess it means it is an administration, it is trouble bringing out barack obama, pete? pete: i think so. it is much closer than they thought. this is a base strategy. this is not an independent strategy. they are bringing in people they believe,...

Will try to avoid impeachment in their own personal ads. if it gins up the other side, puts more money in the war chest, we are going to continue to hear this. at a certain point, i'm not sure that that becomes the campaign ad that you hear closer to november, but right now, it is about all the things alexi just said. it's about money, emails, getting your base out, especially when it comes to primary season. and i just -- i'm not sure it's going to continue to sort of have the same resonance except for maybe with the president himself as we get closer to november. >> alexi mccammond and sha...

Now it is possible that donald trump is so unpopular, he's now below 40% in the last few national polls that it won't matter. and either kind of candidate can win. the choice earlier, you know, the or the airplane. but that's what democrats have got to look at that stage and figure out. >> jason, last word to you. what are you looking at? >> i think it's going to be key for lower key candidates. it's got to be a time for beto, booker, castro. they're probableboyly going on a sue said attack attacking him because attacking him is the only way anyone's going to pay attention to them. >> great to...

Evident that the barriers around president trump's conduct, that former chiefs of staff reince priebus, john kelly tried to erect, are no longer there. it's the president free form day in and day out. his advisors are at least trying to prod him to go to places like pennsylvania, to go to a manufacturing center, because they know his anti-establishment style, his free wheeling speeches, his racist tweets, these have a whole anti-establishment persona that could help rouse his base in places like western pennsylvania and they know it's not going to play in places like the philadelphia suburbs o...