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Willing to pay you enough so that it makes a viable business and how do you figure out what you can charge for this? >> you know, one of the things we usually believe as founders is, of course people are going to value this at whatever price i just said. and you set a price and you're usually surprised you don't get enough sales or people think it's too expensive or worse is you leave a lot of money on the table. the nice part is today you can actually use the internet and direct sales techniques to kind of do ab testing, that is, test different prices, test different categories, test differen...

some 5,000 palestinians reportedly fled a u.n. refugee camp. more than 40 people have been killed in two days. those are the headlines from cnn, the world's news leader. world business today starts right now. good morning. from cnn london. i'm charles hodson. >> and' very good afternoon from cnn hong kong. i'm andrew stevens. you're watching world business today. the top stories this tuesday, august 16th. >> new signs of slowing growth in europe as leaders of the euro zones top two economies try to restore confidence in the region. >> google announces its biggest bet. what's in it ...