Toymakers Aim More Products at Grown-ups Amid Boom in 'Kid-Adult' Market – NBC 7 San Diego
Ages 18 and older represented 14% of U.S. toy industry sales, or $5.7 billion for the 12 months ending September 2022
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Ages 18 and older represented 14% of U.S. toy industry sales, or $5.7 billion for the 12 months ending September 2022
Long before the pandemic, many adults turned to toys from Legos to collectible items to tap into their inner childhood for comfort. But all the stresses from the health crisis appear to have accelerated and solidified the trend.
With sales slipping, the toy industry could use some help.
This week on Holiday Hits: The Toy Insider's Laurie Schacht is taking us on a retro rewind.
Under a Global Master Toy Licence, Basic Fun will manufacture and distribute Littlest Pet Shop collectible figures, play sets and accessories. Basic Fun has announced a Master Toy licence agreement with Hasbro for the iconic Littlest Pet Shop brand. Basic Fun is expected to manufacture and distribut