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For the third year in a row, a Madison County company has made the list of Oprah's Favorite Things.

Cbd is. and one out of seven use it. i'm here in downtown new york city which is like a lot of cities around the county. there are a ton of stores here selling cbd products. so i'm going to talk to somebody who's been following the cbd craze very closely. hey, lisa. >> hey, how are you? nice to see you. >> thanks for making some time. >> lisa gill is an investigative reporter for consumer reports. that's the bible for mainstream consumer products, an unexpected place to read about cbd. >> there are thousands upon thousands of products across the united states on store shelves and not even coun...

Who's been following the cbd craze very closely. hey, lisa. >> hey, how are you. >> how are you doing? >> nice to see you. >> nice to see you. thanks for making some time. lisa gill is an investigative reporter for "consumer reports." that's the bible for mainstream consumer products, an unexpected place to read about cbd. >> there are thousands upon thousands of products across the united states on store shelves and not even counting what's online. >> mints, lotions, oils, bath balms, gummies, popcorn, what is this? looks like a joint. >> yeah, and it smells like marijuana. smell that. >> i f...

>> skin care while you're asking questions. >> then i'll wipe it off and you can see the difference. >> who do you find to be your customer? >> obviously women ages 24 to 45. vegan, vegetarians, people into healthy living as well. >> wonderful. thank you. >> you two go deliberate. >> how many products do you have? >> we have ten products in total. facial masks, body butters, soaps, bath balms and body scrubs. >> did you do this because you cared about putting natural things on your skin or did you have a background in this? >> i struggled with skin care issues myself. so i couldn't find anythi...