Baylor Study: What Motivates People to Mask Up, Social Distance, Vaccinate?
Media Contact: Eric Eckert, Baylor University Media and Public Relations, 254-710-1964 Follow us on Twitter: WACO, Texas (March 29, 2021) – As the United States continues its march to vaccinate millions of citizens against COVID-19, marketing researchers from Baylor University’s Hankamer School of Business have discovered a messaging model that motivates people to take preventive actions to battle the virus. Researchers Meredith David, Ph.D., associate professor of marketing, teamed up for their latest study, “ Healthcare. The professors found that fear – specifically the fear of CO...
Source: baylor.edu