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Influencer marketing may have a gender mismatch

Cosmetics and beauty brands are reevaluating influencer marketing strategies due to a gender mismatch in followers, leading to budget wastage. Beauty and fashion attract numerous influencers, especially on Instagram and YouTube.

India , Vaibhav-gupta , Deepika-padukone , Vineeta-singh , Sara-ali-khan , Artists-networks , Department-of-consumer-affairs , Instagram , Artists-network , Youtube , Lotus-herbals , Sugar-cosmetics

Megan Fox debuts a short brunette bob

“Transformers” star Megan Fox switched up her beauty look again, showing off a chic new brunette bob via social media over the weekend after reuniting with Machine Gun Kelly.

Hawaii , United-states , Casie-colson-baker , Megan-fox , Instagram-megan-fox , Machine-gun-kelly , Instagram-fox , Brian-austin-green , Instagram , Super-bowl , Boys-are , Page-six

Social media's 'Asoka makeup' trend is inspired by Indian brides

Originating in India, Asoka makeup draws its inspiration directly from the traditional look adopted by Indian brides on their wedding day.

Vietnam , Republic-of , Brazil , Thailand , Sita-suwarnadwipa , Chang-nguyen , Kareena-kapoor , Youtube , San-sanana , Vanity-fare , Beauty , Makeup

Shoppers can get Jo Malone perfumes for £25 each in special deal

Shoppers can get Jo Malone perfumes for £25 each in special deal
liverpoolecho.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from liverpoolecho.co.uk Daily Mail and Mail on Sunday newspapers.

Thailand , Thai , Janeiro-cheirosa , Jo-malone , Cult-beauty , Mango-thai-lime , Miniature-fragrance-discovery-collection , Sol-de-janeiro , Body-fragrance-mist , Beauty , Tendendo

7 of the best night creams that actually work.

From $18 to $165: 7 of the best night creams that actually make a difference to your skin, according to real women. Here's what made the list.

Leigh-campbell , Erin-docherty , Beauty-facebook , Beauty , Kin , Kin-care ,

'I've just started using e.l.f.'s £6 Brow lift gel - I won't ever be going back' - Elle May Rice

'I've just started using e.l.f.'s £6 Brow lift gel - I won't ever be going back' - Elle May Rice
gazettelive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gazettelive.co.uk Daily Mail and Mail on Sunday newspapers.

Anastasia-beverly-hill , Darcey-barrett , Brow-lift-clear , Brow-lift , Maybelline-build , Shopping , Tendendo , Beauty ,

Everything You Need To Know To Strengthen Weak And Brittle Nails

Experiencing weak and brittle nails? Here’s your expert guide to nursing nails back to health for your strongest manicure yet.

Japan , Japanese , Secret-lab , Beauty , Nails ,

I did a full face of Boots' cheapest beauty brand that offers must-have products under £5

Boots has relaunched its iconic Natural Collection range, which is now made with over 90% natural origin ingredients and is cruelty-free - plus, every product is £5 or less

Cruelty-free-international-leaping-bunny , New-look , Cruelty-free-international , Leaping-bunny , Advantage-card , Natural-collection , Skin-silk , Collection-skin-tint , Collection-setting-powder , Cosmetics-velvet-setting-powder , Rare-beauty

One Beauty Editor's Journey To Smoother Skin

Having suffered with acne scarring and uneven texture, Vogue’s Hannah Coates shares everything she’s learned about achieving a smoother complexion.

Skinceuticals-cell-cycle-catalyst , Pineapple-refresh-cleanser , Fresh-lotus , Resurfacing-serum , Noble-panacea , Overnight-chronobiology-peel , Skincare , Beauty , Shopping ,

'I have a deaf accent': Love Island's Tasha Ghouri's mission to normalise disability

'I have a deaf accent': Love Island's Tasha Ghouri's mission to normalise disability
ok.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ok.co.uk Daily Mail and Mail on Sunday newspapers.

United-kingdom , British , Tasha-ghouri , Department-for-education , Love-island , Deaf-awareness-week , Andrew-le-page , British-sign-language , Love-islander , Fashion , Beauty ,