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Why is it that some people are always single? A study found why Millennials can't find relationships, and it has to do with the level of self-esteem and confidence they hold for themselves.
Marketers must work harder than ever to establish that all-important connection with their customers so they can foster loyalty and build trust. Communicating with customers based on their age is a sound strategy, but it must be done correctly. Effective age-based marketing can provide a much higher return on investment than attempting to group all consumers into a single audience.