Communication necessary to shape Beef Checkoff programs
I’m in a unique position to see firsthand how much care and consideration goes into allocating checkoff funds each year.
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I’m in a unique position to see firsthand how much care and consideration goes into allocating checkoff funds each year.
The "Early Bites with Beef" campaign provides nutritional information to medical offices, who recommend beef to parents of young children transitioning to solid foods. The campaign, funded by National Beef Checkoff dollars, has reached 300 medical offices nationwide. "The critical piece was the 'How to' - how do we help our consumers know how to serve beef safely to their baby?" said Jackie Madill, executive director of the Washington Beef Commission.
State Beef Councils from across the country gathered in Denver, October 11-13, for the annual Partnerships in ...
Cattlemen across the country are keeping up the pressure on lawmakers to get a Farm Bill done this year, despite what seem like impossible ..
I’m a third-generation cattle producer in southern Wisconsin, and I’m also a representative of a national livestock video auction company. As a member of the Cattlemen’s Beef Board, I’m in a unique position to see...