Fire Up the Grill with Beef this Father's Day
/PRNewswire/ -- While dad's work hard to make life easy, they can also be hard to shop for. That's why the Beef. It's What's For Dinner. brand, funded by the...
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/PRNewswire/ -- While dad's work hard to make life easy, they can also be hard to shop for. That's why the Beef. It's What's For Dinner. brand, funded by the...
Driving demand for beef domestically and abroad is the work of the Beef Checkoff Program and its contractors. One Cattlemen's Beef Board contractor is the U.S. Meat Export Federation. Through a recent trip to South Korea and Japan, producer leaders from 10 states saw first hand how their checkoff dollar works across international markets. Listen below for more!
Anyone that invests knows the importance of ROI or Return on Investment. Using one dollar invested per head sold, the Beef Checkoff drives demand for beef – with a substantial ROI. In the third part of the conversation with Greg Hanes, Cattlemen’s Beef Board CEO, he shares how checkoff dollars expand the market and drive demand for beef.
AMERICUS — Jacquelyne Leffler of Americus has been appointed to the Cattlemen’s Beef Promotion & Research Board, the CBB announced Wednesday.