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Anyone that invests knows the importance of ROI or Return on Investment. Using one dollar invested per head sold, the Beef Checkoff drives demand for beef – with a substantial ROI. In the third part of the conversation with Greg Hanes, Cattlemen’s Beef Board CEO, he shares how checkoff dollars expand the market and drive demand for beef.
(WASHINGTON) – On December 1-2, 2023, the U.S. Cattlemen’s Association (USCA) hosted its 16th Annual Meeting at the Embassy Suites Hilton Downtown Fort Worth. Attendees discussed needed improvements to transparency and true price discovery in...
Huston served the beef industry for over three decades.
Marketing and promotion of the beef product has changed dramatically over the years. Social media has become a central focus of connecting with consumers. Greg Hanes, Cattlemen’s Beef Board CEO,
Amarillo area business news and developments for Feb. 12, 2023