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Bud Light's sales declined since April, when critics vowed a boycott after the brewer sent a commemorative can to a transgender influencer.
Mexican lager Modelo Especial overtook Bud Light in U.S. retail dollar sales in the month ending June 3, according to Bump Williams Consulting.
Following criticism from Kid Rock, John Rich & others, Modelo Especial overtakes Bud Light, which has been the top-selling U.S. beer since 2001.
Modelo Especial, a Mexican lager, overtook Bud Light in U.S. retail dollar sales in the month ending June 3, according to Nielsen data analyzed by Bump Williams...
It's a milestone in Bud Light's months-long sales decline since early April, when critics who were angered by the brewer sending a commemorative can to transgender influencer Dylan Mulvaney vowed to boycott the brand. Bud Light has also faced backlash from Mulvaney's fans, who think the brand didn't do enough to support her.